The participants will also receive instant prizes for activating the service in addition to continuous awards for watching the advertisements.
The application is considered to be the first of its kind in the local market
and the region, as it offers users with the ability to access and view
advertisements and useful targeted promotions that suit their personal needs;the
application also provides a platform for advertisers to benefit from this new
mobile advertisement space,relying on the continuous spread of smartphones that
accounts for a 50% share of mobile phones used by Jordanians.
MobiAd was developed by the Jordanian "Javna" Company is designed to accommodate
advertisements and promotions targeting interested groups in a given set of ads,
whereby Javna will simultaneously be the sales arm that attracts advertisers to
seize the advantages of this advertising space.
Based on its partnership with Javna, Umniah adds a new dimension to digital
advertising via smartphones, which provides advertising benefits and channeled
interest with the ability to watch offers in an intriguing way, serving the
interests of both users and advertisers.
This new application, which can be downloaded via the link (Umniah.com/ads),
targets all of Umniah's prepaid subscribers to the smartphone services, whereby
Umniah will provide its customers with the opportunity to win instant prizes for
the first users to run the application worth three dinars of credit, a 500MB
package, or additional free minutes for each advertisement viewed.
Umniah's Director of Marketing Omar Al Omoush explained that this new service
achieves two objectives, the first is to cater for Umniah customers using
smartphones by providing advertisements and promotions via their handheld
devices, in a manner that targets customers in accordance to their interests and
needs, while the second is to provide a convenient service for advertisers who
wish to promote their products through an ideal platform such as smartphones
Al Omoush added that the application on the other hand confirms Umniah's strong
support to the Jordanian content company that is specialized in all aspects of
the users' daily life in the field of advertising, which was quickly embraced by
the digital environment.
Javna's CEO Mansour Mansour stated: "The creation of MobiAd is aimed at meeting
the growing corporate demand for modern and innovative marketing channels that
guarantee the achievement of ad campaign objectives on one hand, and satisfying
the targeted customers on the other. This in itself is a stern challenge that
pushed the research and development team to reconcile the two requirements
cleverly. Contrary to conventional advertising methods that lack accuracy and
direction, it will be possible for companies and advertising agencies to target
the intended segment of end consumers in a modern and more interactive fashion.
Customers will also be able to voluntarily join any of the marketing programs
launched at the moment or later in time, each according to their personal
interests with a chance to win valuable prizes. One key factor that contributed
in the successful conception ofMobiAd is our deep understanding of the
communications and media market thanks to our strong relationship with telecom
companies, particularly with Umniah."