|
Javna, the leading Arab software solutions and wireless applications, has
launched, in cooperation with Mayo Clinic International Centre, the first phase
of the Mayo Clinic mobile medical health tips project. The Amman-based Arab company said the service is designed as an awareness effort
through which users are provided with medical tips and educated on the best
healthy behaviors to maintain a healthy and energetic lifestyle.
Program subscribers will receive three tips each week, contain synopses of the
latest medical research related to all aspects of daily health life.
Commenting on the Mayo Clinic service, Javna's CEO Mansour Mansour said:
'As we developed our new awareness campaign, we wanted to ensure operational
excellence…starting with the provider and ending with the cost. Asresult, Mayo
Clinic, the world's leading medical institution, was the clear choice for the
health contt, and the service subscription is provided to the endusers100% free,
as it is funded by corporate sponsorship and advertising.'
Mansour said the pilot campaign for the Mayo Clinic health tips covered Jordan,
Qatar, UAE and Saudi Arabia and was available in both Arabic and English.
The remaining near east countries will be included in the coming few months, he
said.
Mansour added: 'We started attracting sponsorships from major companies,
organizations, pharmaceuticals manufacturers and insurance companies, among
other institutions concerned with public health awareness.'
For his part, Javna's Business Development Director, Sammy Tuffaha, said that
end users did not incur any expenses or fees and the service is and will always
be totally free for all mobile subscribers within the countries involved in the
initiative.
He noted that subscription to the service is quick and simple.
Tuffaha said: 'Mayo Clinic medical tips initiative is the latest addition to the
MobilAd platform, which Javna developed to meet the growing need for innovative
mobile marketing tools.'
|
