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| Javna, UBA
enrich Sage CRM with SMS service (19 July 2008) |
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In a development unprecedented in the region, Javna, the leading Arab company in
software solutions and wireless applications, has entered a partnership with UBA,
the agent of Sage Software, the international company specialized in management
systems and customer relationship management (CRM).
Under the partnership, Javna's SMS solutions were integrated with Sage CRM, the
excelling customer service system that has won various international awards such
as Gartner, one of the most prestigious CRM prizes in the field of customer
service.
Javna's CEO Mansour Mansour described the development as an 'achievement that
crowns the march' of his Jordan based company and an international testimony to
the quality and efficiency of Javna's solutions, especially since this
integration took place less than a year after Javna joined Symbian Platinum
Program'.
Mansour said:
'Javna's business growth and its successive achievements in the Arab and
international arenas necessitate that we hold on to the principles and values
that brought us to the present status which we are proud of. They also
necessitate the enhancement of our direct and indirect presence in international
markets to meet their needs.'
In a field tour of the Gulf States, UBA experts, representing Sage in the
region, presented the effectiveness and utilization of SMS technology to realize
optimal customer service, while ensuring lower operational costs and better work
organization.
For his part, UBA Managing Partner Hazem Bawab said the new addition would
provide enterprises with the possibility to program timetables related to
customers and operations, where the system will automatically alert them and
other concerned parties within the organization to their appointments, in a
manner that is completely different from existing conventional systems.
He explained that end users such as corporate customers, people who
have business with government agencies and patients who have appointments at
medical clinics, among other sectors, will be reminded of their appointments
automatically and as often as needed without the need to assign an employee to
do the job.
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Employees will also receive deadline, meetings, and due date notifications on
their mobile handsets.
Sage CRM will also offer features that allow system users to target with SMS a
specific group or category of customers rather than all customers as in other
systems.
This ensures that the messages arrive instantly to their intended targets and
that users only receive relevant notifications and messages.
Bawab added: 'This special feature will reduce operational cost and ensure a
greater deal of customer satisfaction, let alone that it will help better
organize the work flow. It is also prone to help sales managers follow up on
work in their departments as they can filter employees' contracts and classify
them in terms of value and importance…so that they will get SMSs on high
priority field developments.'
Business Development Director at Javna, Sammy Tuffaha, commended the quality
partnership with the two key customer services developers. He said: 'Adopting
our solutions by a renowned international organization of this caliber and
integrating them with Sage systems, which offers a great value to end-users,
will open new horizons for Javna's products and enhance its presence in the
international arena.'
Tuffaha noted that, according to the agreement, Sage will incorporate an SMS
platform with its new systems and will offer this package of solutions to its
clientele base of over 5.2 million companies around the globe.
In the Middle East, Sage, which is the developer of Enterprises Resources
Planning, CRM and Human Resources Management solutions, enjoy a customer base of
1500 enterprises and 10,000 users.
- The End -
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